Tate is a public institution owned by, and existing for, the public. Everything we do - from the Collection we care for, to the exhibitions, displays and programme we present, to how we manage the organisation – is done to maximise value for the public. As Tate's reputation has grown, so has the number and range of people who have been able to enjoy the Collection and participate in our programmes. But we need continue to change with the times. Artistic practice is evolving and new technology is changing the way people access information. Participation is ever more important to our visitors’ experience; and everyday life is more global and multicultural than in the past.